Sugarcoats Dog Spa (“Sugarcoats,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, contact us, request an appointment, or use our services.

This Privacy Policy explains what information we collect, how we use it, how it may be shared with service providers, and the choices available to you.

1. Information We Collect

Depending on how you interact with Sugarcoats, we may collect information such as:

• Your name

• Email address

• Telephone number

• Address or general location needed to provide our services

• Information about your dog, including their name, breed, age, size, grooming needs, coat condition, temperament, and relevant care or handling information

• Appointment and service information

• Communications you send to us

• Information submitted through our website contact forms, booking forms, or Google Ads lead forms

• Payment and transaction information where necessary to process a purchase or appointment

• Information about how you use our website, such as pages visited, browser type, device information, and other technical information collected through cookies or analytics tools

We only request information that is reasonably necessary for the purposes described in this Privacy Policy or that you voluntarily choose to provide.

2. How We Use Your Information

Sugarcoats may use your personal information to:

• Respond to inquiries and requests

• Contact you about your inquiry or appointment

• Schedule and manage grooming appointments

• Provide grooming services safely and appropriately for your dog

• Communicate with you about your appointments, services, payments, or account

• Process payments and maintain business records

• Improve our website, services, and customer experience

• Understand website and advertising performance

• Respond to reviews, questions, or other communications

• Meet legal, accounting, insurance, or regulatory requirements

We will not use your personal information for a new purpose that is unrelated to the purposes described here without obtaining additional consent where required.

3. Google Ads and Lead Forms

Sugarcoats may use Google Ads to advertise our services. Google Ads may provide lead-generation forms that allow you to submit information such as your name, telephone number, or email address directly through an advertisement.

Information submitted through a Google Ads lead form may be provided to Sugarcoats so that we can respond to your inquiry or provide information about our services.

Google may also collect and process information in connection with its advertising services. Google's own privacy practices apply to information that Google collects and processes.

You can learn more about Google's privacy practices through Google's privacy information.

4. Website Analytics, Cookies and Advertising Technologies

Our website and advertising services may use cookies, pixels, analytics tools, or similar technologies to understand how visitors use our website and to measure advertising performance.

These technologies may collect information such as:

• Pages visited

• Approximate location

• Device and browser information

• Referring website

• Interactions with advertisements

• General website usage information

We may use this information to understand website traffic, improve our website, and measure the effectiveness of our advertising.

You can adjust cookie and browser settings through your web browser. Disabling certain cookies may affect some website functionality.

5. Third-Party Service Providers

Sugarcoats may use third-party service providers to operate our business and provide our services. Depending on the service being used, these providers may process personal information on our behalf.

These services may include website hosting, appointment scheduling, customer management, payment processing, accounting, email, analytics, advertising, and related business services.

Examples may include:

• Squarespace

• Acuity Scheduling

• MoeGo

• Square

• QuickBooks

• Google services, including Google Ads and Google Analytics

We do not sell your personal information.

Third-party service providers may have their own privacy policies and terms governing information they collect or process.

6. Disclosure of Personal Information

We may disclose personal information to service providers where reasonably necessary to operate Sugarcoats and provide our services.

We may also disclose information where required or permitted by law, including where necessary to comply with legal obligations, respond to lawful requests, protect our rights or property, prevent fraud, or address a security incident.

Sugarcoats remains responsible for taking reasonable steps to protect personal information handled on our behalf by service providers.

7. Information Stored Outside Canada

Some of the third-party services used by Sugarcoats may store or process information outside Canada.

When personal information is transferred to another jurisdiction, it may be subject to the laws of that jurisdiction. Sugarcoats takes reasonable steps to use reputable service providers and protect personal information when it is handled by third parties.

8. Protecting Your Information

Sugarcoats takes reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, use, disclosure, copying, or modification.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

9. Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and accounting records, resolving disputes, and meeting legal or regulatory requirements.

When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it.

10. Accessing or Correcting Your Information

You may request access to the personal information Sugarcoats holds about you and may request that inaccurate or incomplete information be corrected, subject to applicable legal requirements.

To make a privacy request, please contact us using the information below.

We may need to verify your identity before providing access to personal information.

11. Withdrawing Consent

Where consent is the legal basis for collecting, using, or disclosing your personal information, you may withdraw your consent, subject to legal or contractual restrictions.

Withdrawing consent may affect our ability to provide certain services or respond to certain requests.

You can contact us to discuss withdrawing consent or changing your communication preferences.

12. Children's Information

Our services are intended for adults. We do not knowingly collect personal information from children for advertising or other purposes unrelated to providing our services.

If you believe a child has provided personal information to Sugarcoats without appropriate consent, please contact us.

13. Privacy Questions or Concerns

If you have questions about this Privacy Policy, want to access or correct your personal information, or have a concern about how your information has been handled, please contact Sugarcoats Dog Spa.

Sugarcoats Dog Spa
Scarborough, Ontario, Canada
Email: info@sugarcoatsdogspa.ca
Phone: 647.687.7825

We will make reasonable efforts to respond to privacy requests and concerns in a timely manner.

14. Changes to This Privacy Policy

Sugarcoats may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.

The updated version will be posted on this website with the revised “Last updated” date.

This Privacy Policy was last updated September 29, 2026.